Who We Are

Mission Statement

Our vision is Canadian tourism excellence. Period. Our mission is to ignite tourism entrepreneurs across Canada: empower them with knowledge, spark their innovative spirit and encourage a healthy appreciation for competitiveness and being the best they can be.

“Our vision is tourism and hospitality excellence – we want to raise the bar in product and experience development in Canada’s tourism industry. Our national Ignite team of coaches and mentors is focused on guiding our Firecircle members in building robust, professional, market and export-ready businesses through foundational concepts and mentorship in a way that has not previously been accessible for many of our clients.”

Our Team

Click on each bio below for more information on our team members.

Deneen Allen - Founder and CEO

Deneen Allen

Founder & CEO

Deneen's Bio
Paul Cressman - The Voice of Firecircle

Paul Cressman

The Voice of Firecircle

Paul's Bio
Shannon Quinlan - Creative Director

Shannon Quinlan

Creative Director

Shannon's Bio
Deneen Allen - Founder and CEO

Bobbi Carpino

Lead Coach

Bobbi's Bio
Paul Cressman - The Voice of Firecircle

Caron Palmer

Learner Experience Specialist

Caron's Bio
Shannon Quinlan - Creative Director

Laura Boehm


Laura's Bio

Steve Bartlett

Firecircle Ignite Mentor

Steve's Bio

Jasmine Cumberland

Firecircle Ignite Coach & Mentor

Jasmine's Bio

Joseph Macdonald

Firecircle Ignite Mentor

Joseph's Bio

Isabelle Morin

Firecircle Ignite Coach & Mentor

Isabelle's Bio

We Celebrate Individuals

Our values include knowledge, innovation and excellence, and we're committed to ensuring that your experience with us provides you with the educational resources, online learning platform and the kind of engagement that lifts you up and supports you through your entrepreneurial journey.

We're working hard to provide fun, accessible tools that are inclusive. The current course materials include over 450 animated videos in over 8 hours of workshops in English.

We'll soon be adding AccessiBe to our website for ease of multi-modal access and we have started working on translations of our materials into French.

Firecircle is available to anyone who has a dream of building a successful tourism business and so far our clients range in age from 16 to 76!

We believe in equality of opportunity, not equality of outcome.

We celebrate the individual while respecting heritage and community.

We support a free market economy that allows for competitiveness, innovation, investment and the freedom to be as entrepreneurial as you have the courage to be.

We believe in you.

Support for tourism entrepreneurs through your journey is available.

Email us anytime – a real, live person will respond within 48 hours. You can also complete the form below to receive updates and stay up to date on what is happening around the Firecircle.