Why Join Firecircle?

• Empowerment and Knowledge
• Personalized Mentorship
• Thriving Community
• Exclusive Resources

Who is Firecircle For?

Serious, passionate and committed entrepreneurs with the determination and grit to make their tourism business the best it can be. And could use a little help along the way.

If this describes you, then welcome to Firecircle. You're in the right place.

How Do I Get Started?

Check out our memberships and programs. Call or email us. Let's up your game together! 

Not sure where to start or repoint your tourism business journey? Need some new resources and guidance to make your business pop? Need some hands-on assistance with marketing? Financial management? We’ve got you – let’s up your game together! Tap into our expertise in guiding tourism businesses across Canada to sustainability and success.

Choose your Program or Membership and get started on the Firecircle 5x5 Method™ - our award-winning, easy to follow, 5-step, 25 workshop planning and implementation program to guide and mentor you through envisioning your opportunity, building your brand story, building your operations, designing your product and managing your money. 

And there's more! If you or your tourism destination are seeking the most innovative and effective tourism experience development program available in Canada, Firecircle's 3-day, 4-phase Tourism Experience Development Program is for you. Only 20 seats available monthly - secure yours today

Need some help with how to secure funding and investment for your business? We have a program for that, too. Ask about Firecircle's upcoming Funding and Investment Readiness Program.

And have you heard about Firecircle's Micro-Credential programs? If you are a post-secondary Institution looking for a comprehensive continuing education program to support your tourism and hospitality students, alumni and community members, Firecircle is offering a limited number of wholesale licenses for our intensive 5x5 Method^_TM Entrepreneur Program to select colleges across Canada. Please inquire. No advance purchase required, and we do all the back-end work for set up and collaborative marketing.

The Firecircle Experience

Firecircle exists to inspire new entrepreneurs and strengthen existing tourism and hospitality businesses.

We ignite tourism entrepreneurs everywhere, bringing your ideas to life using accessible, easy-to-use tools to build your knowledge and fan the flames of your business vision.

Firecircle provides a solid foundation in the fundamentals of business sustainability and the confidence to fulfill your potential as a visitor-focused, market-ready, and export-ready tourism business.

Your business will stand out from your competitors because you will fully understand and utilize the new information you will have on your market context, your brand story, your improved operating model, your improved physical design, and new financial management tools - the 5 key elements required to start and run a successful tourism business.

Your journey may be long or short. However long it takes, we're here - every step of the way. 

We’ll help you make sure that your business idea is exactly what people are looking for and we’ll help you build partnerships and packages to maximize your profit in the long run. We have over 30 years of experience helping new and existing business owners, just like you, maximize their business opportunities.