Spark Your Tourism & Hospitality Genius.

Sign up for a 14-day FREE trial.

Plan, build, launch and grow your best ideas with Firecircle’s easy 5x5 Method™ accelerator program, plus innovative webinars and quarterly masterclasses to boost your tourism knowledge and ignite your business.

Animated Video Workshops 
Live Coaching Calls
Expert, Sustained Mentorship

You, on fire. Join the Firecircle.

Memberships starting at $39/month.*

*First 2 workshops free with 14-day trial

Innovative, simple business planning in 5 easy steps:

Session One: Your Vision and Your Opportunity


Kindle your tourism vision to maximize your opportunity.

Step Two: Building Your Brand Story


Ignite your tourism brand story to differentiate and compete.

Building Your Operations


Fire up your tourism operations to burn the brightest.


Spark up your tourism design to outshine the competition.


Blaze your way to pricing, packaging, marketing & cash flow for true financial success.


Animated video workshops and live support...


...I have explored (Firecircle's 5x5 Method) further, and it's truly remarkable!  I think it will be transformative for the entrepreneurs in our community"

G. Goldie
Tourism Planning Lead, Aseniwuche Winewak Nation, Alberta

I think you really have something special here...

M. Roussow
Regional Tourism Officer

Giving the student a step by step process to build their business plan is so smart and will make a task that is overwhelming seem attainable."

E. Carr

Firecircle Ignites Tourism Entrepreneur Excellence

"The Firecircle was founded to inspire new - and strengthen existing - tourism and hospitality entrepreneurs. We are especially focused on building resilient businesses through foundational knowledge and sustained mentorship in a way that has not previously been accessible.”
– Deneen Allen, CEO

Founder and CEO Deneen Allen is one of Canada's most respected tourism and hospitality consultants with a track record that combines her experience in design and construction, finance, entrepreneurial business development, marketing, management and operations to build exceptional, comprehensive and financially viable tourism and hospitality projects. She and her team have helped to envision, plan and optimize dozens of businesses, building both profitability and sustainability within those organizations.

Excellence Begins Here

We’ll guide you through Firecircle's easy 5x5 Method™.
Sign up for a 14-day FREE trial!