Firecircle’s Tourism Experience Development Program
Elevate Your Destination with Unforgettable, Market-Ready Experiences
NEXT AVAILABLE COHORTS BEGINS JANUARY 2026!
BOOK YOUR NEXT COHORT!Looking to grow visitation, lengthen stays, increase non-peak revenues, or foster new tourism entrepreneurs in your region?
The Firecircle Tourism Experience Development Program (T.E.D.) is your turnkey solution to strengthen your destination through high-impact, experiential tourism.
This 3-day virtual workshop series, paired with private mentorship, has helped tourism regions across Canada—like BC Wine Country, Cape Breton Island, and Kootenay Rockies—craft experiences that boost profitability, deepen community pride, and attract new markets.
What the Program Delivers
Designed for destination organizations—DMOs, tourism offices, municipalities, and Indigenous tourism bodies—T.E.D. equips your local operators, new entrepreneurs, or sector-specific groups with everything they need to launch remarkable, repeatable, and profitable tourism experiences.
Each cohort receives:
- Individual Pre-Workshop Vision Sessions - To align participant goals and ensure a strong foundation.
- 3 x 7-Hour Workshop Days (Delivered over 3 weeks) - A step-by-step, small-group program covering:
- Experience Design & Destination Alignment
- Brand Positioning & Market Research
- Pricing Strategy & Operational Planning
- Visitor Journey Mapping & Financial Forecasting
- 10 Hours of 1:1 Mentorship - Hands-on support from Firecircle mentors to move ideas from vision to launch.
- Customizable Workbooks + Templates - To streamline development and implementation.
- Dedicated Firecircle Facilitator - Providing accountability, guidance, and participant tracking.
On Learning & Takeaways
“I definitely learned some things that will be very helpful going forward as far as promotions.”
“I really found that the thought that went behind this particular three days gave me pause to say, ‘Oh, I hadn’t thought of that.’”
“I’ve done SWOT and competitive analysis before, but this gave me new insights and a fresh way of looking at it.”
On Community & Support
“I can’t believe I’ve never heard of you guys — I’m so happy to have spent the last few weeks learning about all these tourism things and possibilities for partnerships.”
“It’s easy to feel alone in this sea of tourism operators. This program helped me feel supported, especially as a woman in business in a small town.”
What You Can Expect
Organizations choose Firecircle because we deliver tangible, measurable outcomes:
- New Tourism Experiences Launched
- Increased Off-Season Revenue
- More Engaged Visitors & Extended Stays
- Support for Local Entrepreneurs
- Stronger Alignment with Destination Strategy
- Increased Community Capacity for Tourism Growth
“Each participating winery launched a new, market-ready guest experience—resulting in increased revenue, deeper guest engagement, an extended operating season, and a powerful new network of peers and experiences.”
— Destination BC + Wine Growers BC, Spring 2023
Who This is For?
We partner with:
- Destination Marketing & Management Organizations
- Economic Development Offices & Tourism Coordinators
- Indigenous Tourism Leadership
- Rural & Remote Communities
- Sector-Specific Associations (culinary, cultural, wellness, accommodations, etc.)
Whether your goal is to upskill existing operators or onboard new ones, Firecircle’s program will move your region forward.
Ready to Strengthen Your Destination?
Now booking winter/spring 2026 cohorts. Check dates below.
We recommend 60-90 days' lead time for planning and participant recruitment.
To reserve a cohort or start a conversation, contact us: [email protected].
Winter/Spring 2026 Cohort Dates
Tourism Experience Development Workshops
3-Day Series
January 13, 20, & 27
(Tuesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
January 14, 21, & 28
(Wednesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
Februrary 3, 10, & 17
(Tuesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
February 4, 11, & 18
(Wednesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
March 3, 10, & 17
(Wednesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
March 4, 11, & 18
(Thursdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
April 14, 21, & 28
(Tuesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
April 15, 22, & 29
(Wednesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
May 5, 12, & 19
(Tuesdays)
Seats are limited.
Tourism Experience Development Workshops
3-Day Series
May 6, 13, & 20
(Tuesdays)
Seats are limited.
