On the Merit of a Business Plan Jan 07, 2022

Welcome to 2022!  For us here at Firecircle, the beginning of a new fiscal quarter. The holidays were a reset and gave us a wink of time to think about the future.

We've been working on our quarterly business plan - part of our larger annual plan - which is in turn part...

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TIAC Tourism Congress 2021 - Supporting Rural and Indigenous Tourism Dec 03, 2021

We're “LIVE” from Ottawa this week at Canada’s national TIAC Tourism Congress 2021! - and if being together in one big room were not enough to celebrate, it's been so wonderful reconnect with and meet many new champions of our Canadian tourism industry. After 2 days of lively...

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The Five Senses of Your Brand Nov 16, 2021

At Firecircle, we spend a lot of time working with clients on creating a sense of place in their tourism businesses. There is no more powerful way to connect with your customers than by appealing to their senses.  How you make them feel is a huge part of building your brand.  

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