Do you explain your business every time you open a new AI chat? Who your customers are, what you offer, how you want to sound, and what makes your experience different?
Those details shape the answer you receive. Giving them a useful home can make it easier to return to your work without rebuildi...
A busy summer doesn’t always tell you whether an experience is worth offering in May. And knowing your annual revenue doesn’t tell you when you’ll need staff, which months need more marketing, or whether your prices reflect demand.
Sales forecasting helps you connect those decisions.
In a recent...
What does your space tell guests about your business?
In a recent Firecircle live session, Kerri Howarth invited tourism entrepreneurs to explore how their spaces reflect their values, personalities, and the experiences they want to offer.
The conversation brought together practical examples from ...
When bookings slow down, it can be tempting to change everything at once. Lower your prices. Rewrite your listing. Try another platform.
But what information is guiding those decisions?
In this Firecircle conversation, Kerri Howarth and Denise Miller, a firekeeper and owner-operator of Experience ...
Your guests begin forming an impression of your business before you welcome them.
Your website, photographs, entrance, and signage all help them understand what you offer, what to expect, and what to do next.
In this Firecircle workshop, founder and CEO Deneen Allen explores how physical and digit...
You ask AI to write a social media post for your tourism business.
It gives you beautiful views, unforgettable adventures and something about making memories.
The words sound polished. They could also describe almost any business in your destination.
What is missing?
In this Firecircle workshop,...
Wellness tourism is no longer limited to destination spas, yoga retreats, or green smoothies.
Travellers are increasingly looking for experiences that help them rest, reconnect, find meaning, spend time in nature, and return home feeling genuinely renewed.
According to the Global Wellness Institut...
On May 21, 2026, join Firecircle for a special in-person gathering.Â
Hosted at Novel Books & Cafe in North Vancouver, this intimate experience brings together entrepreneurs and professionals (especially those in tourism and hospitality) for meaningful conversation, shared insights and connection.
...
The way travelers search is evolving fast, and generative AI is changing the game. Instead of just showing a list of links, search engines are now using AI to give direct answers. For Canadian tourism businesses, this shift is a huge opportunity – if you adapt. That’s why Destination Canada created ...
Canada’s tourism industry is experiencing a quiet transformation, driven by a fascinating convergence of two major trends. First, rural and remote tourism businesses are facing a generational divestment. Many original operators of campgrounds, cabin resorts, fishing lodges, and hunting camps are ret...
What an exciting spring it has been at Firecircle. Our Firecircle Community keeps growing, with more and more of you leveling up your businesses, creating new partnerships and telling us about your successes. Thank you for the wonderful feedback.Â
Based on that feedback, we’re excited to share our ...
We talk a lot about how your business is woven into the fabric of Canada’s tourism economy, and what an important role you play in the experience that your guests have in this country, whether locally, regionally, domestically or internationally. What you do counts - a lot!
At last month’s Rendezvo...
