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FUNDING & INVESTMENT READINESS (F.I.R.) PROGRAM

Get Tourism Investor READY

and Earn Your National Designation

Apply for the Pilot Cohort

Firecircle’s Funding & Investment Readiness (F.I.R.) Program is officially recognized by the Tourism Industry Association of Canada (TIAC) as a qualifying pathway toward the Tourism Investor READI™ Designation — a national benchmark for tourism entrepreneurs and organizations ready to attract investors and grow sustainably.
Our first cohort is set to begin in January 2025. Regular price is $1,499.00. Register now to save $500.00!

Learn more about the TIAC READI™ designation

Tourism Investor READI™ Badge

About the Program

The Firecircle F.I.R. Program gives you the confidence, knowledge, and tools to secure funding and attract investment for your tourism business.

Through a blend of expert instruction and hands-on exercises, you’ll learn to:

  • Build a clear, compelling investment story

  • Understand what funders and investors really look for

  • Evaluate your financial health and valuation

  • Prepare investment-ready financials and projections

  • Identify and access funding sources

  • Develop a strategy that aligns with your long-term goals

At the end of the program, you’ll earn your Tourism Investor READI™ Badge, recognized by TIAC as part of the READI™ Designation process.

Reserve Your Spot

Partnership with TIAC

Firecircle is proud to partner with the Tourism Industry Association of Canada (TIAC) to help entrepreneurs and tourism operators across the country achieve the Tourism Investor READI™ Designation.

By completing the Firecircle F.I.R. Program, you’ll meet the professional training requirement to qualify for this national recognition.

TIAC members receive an exclusive 5% discount on the program fee.
Your coupon code is available in the TIAC Member Portal.

Firecircle's Funding & Investment Readiness (F.I.R.) Program

$999* CDN

Save $500 — Regular $1,499

PROGRAM OVERVIEW:

  • 30-Minute Vision and Orientation with Firecircle Ignite mentor 
  • 4 x 3-hour workshops (4 consecutive weeks):
    • Week 1 - Understanding Sources and Uses of Capital
    • Week 2 - Designing a Funding Plan
    • Week 3 - Building a Pitch
    • Week 4 - Delivering a Pitch
  •  3 hours of Private Mentorship

YOU WILL BUILD THE TOOLS YOU NEED FOR FUNDING:

  • A detailed funding plan with actionable steps to secure capital 
  • A customized, funding-ready pitch deck 
  • A concise, persuasive 3-minute pitch script
  • Enhanced pitching skills and confidence in your business direction
  • A network of like-minded entrepreneurs for ongoing support
  • A comprehensive funding checklist tailored to your specific circumstance

Firecircle's comprehensive program is $999 plus 5% GST. We know it’s a commitment. We also know it works.

We guarantee you'll be successful in meeting the expectations and review process of funders and investors to source the capital you need for your business. Lenders, Grant Funders and Investors need concise, well-executed funding proposals for them to consider in their lending, grant funding and investment processes. 

REGISTER TODAY FOR THE NEXT COHORT

Pilot Cohort Details

Dates: Thursdays — Jan 15, 22, 29 & Feb 5, 2026
Time: 12:00 PM Pacific / 3:00 PM Eastern (2-hour live sessions)
Format: Live workshops via Zoom + 1:1 mentorship

💥 Pilot Price: $999 CAD (Save $500 — Regular $1,499)
TIAC Members: Save an extra 5% when you enter your member coupon code at checkout.
The exclusive code is available inside the TIAC Member Portal.

Limited seats available for this exclusive pilot cohort.

 

Tell us a bit about your business and goals. We’ll review your application and contact you to confirm your fit and next steps. You can also request a short discovery call.

  • Short application (2–3 minutes)
  • Personal follow‑up within 2–3 business days
  • Seats limited to 15 participants

No payment required at this stage — apply first and we’ll follow up to confirm your spot.

F.A.Q.s

Program & Outcomes

Schedule & Commitment

Pricing, TIAC Discount & Payment

Partnership & Certification

Fit & Access

Application & Next Steps

Our Commitment

To fire up your ideas and level up your existing business with smart, easy-to-understand, and easy-to-implement resources, a safe and welcoming community, attentive mentorship and tourism industry networking opportunities.

 Our Promise

We guarantee that you’ll find this membership the most valuable thing you can do for your entrepreneurial development and your business. After all, we've been doing this for 30 years! Just ask our members.

 Our Satisfaction Guarantee

Here's our guarantee:  After you book your chat with one of our Ignite team, if you feel that Firecircle isn't for you, you can cancel immediately and receive a 100% refund of your program or membership cost.
Apply now and save $500

Our Community Members say it best!

The course was incredible, the knowledge I gained in just 2 days still has the gerbils running around in my head, although there were no 10s (to choose from on the survey) that’s what I’d give you, you were marvellous, THANKS SO MUCH, looking forward to all the challenges to come

T. Fehr
Firecircle Member and Tourism Entrepreneur

Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other like-minded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

J. Redwood
Firecircle Member and Tourism Entrepreneur

Secure Your Spot in the Pilot Cohort

Apply now to be considered for the January pilot. TIAC members save an additional 5% with their portal code.

Apply for the Pilot Cohort