The Ignite Team
Firecircle Ignite Mentor
With an early love for travel and ongoing passion for people and community, Monica’s draw to a career in tourism was natural and fitting. Over the past 20 years, Monica’s experience has spanned all levels of destination marketing and management at both the regional and community levels.
Monica’s journey has been a full immersion within destination organizations, starting with a summer job in university as a Visitor Services Ambassador and now, most recently as the CEO of Tourism Kamloops. Her strategic leadership and effectiveness as a community collaborator draws from extensive experience in communications, industry and stakeholder relations, marketing, and destination/experience development. You might understand how thrilled we are at Firecircle to have Monica on our team of Ignite mentors.
Monica’s vast destination organization knowledge and deep industry relationships are a boon to Firecircle members and have been foundational in her work with Tourism Kamloop and launching innovative partnerships, such as Golf Kamloops, the Kamloops Tourism Innovation Lab and YKAStrong, positioning Kamloops’ tourism economy as a destination leader in these areas.
Very much in line with Firecircle’s values, Monica places Community at the core of successful tourism development, fiercely advocating for tourism’s positive contributions in destinations. She is deeply invested in elevating resident lifestyle, reimagining and rebuilding the tourism economy, and building a reputation as an industry committed to developing and implementing accessible, inclusive, and sustainable strategies to serve industry, community, and visitors.
When not working (we’re not sure when that happens), Monica is endlessly exploring, hiking, biking, paddle boarding, skiing, wine tasting, and savouring local flavours with family and friends.
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