The Ignite Team



Firecircle Ignite Mentor

Jason Cox

As a seasoned entrepreneur hailing from the picturesque landscapes of Naramata in the Okanagan Valley, Jason navigated the exciting world of business. His journey took an exhilarating turn when he founded and built a craft soda pop manufacturing and distribution company. From brewing unique soda flavors to successfully facing the intense scrutiny of the Dragon’s Den, he learned that resilience and innovation are the keys to success.

But Jason’s entrepreneurial spirit extends beyond fizzy concoctions. For over a dozen years, Jason served as a Commercial Banker, guiding thousands of businesses from their inception through growth and maturity, and those on the way to succession planning. Whether it was a startup seeking capital infusion or an established company strategizing for the future, Jason has been there—helping entrepreneurs navigate financial waters.

Now, as a mentor at Firecircle, Jason share’s his insights, experiences, and the occasional plaid shirt recommendation with fellow dreamers. Join Jason on this multifaceted journey, where business acumen meets creativity, and where every challenge is an opportunity waiting to be seized.

Jason is a proud father of four daughters—each one a unique spark of inspiration. They remind him daily that life’s greatest adventures lie in the bonds we create and the legacies we leave behind.

And when Jason is not immersed in the world of business, you’ll find him on the rugby field, channeling his passion for teamwork, strategy, and the thrill of the game. Whether it’s a scrum or a lineout, Jason tackle’s challenges head-on, just as I do in the entrepreneurial arena.

But wait, there’s more! Jason’s involvement with local and provincial Chambers of Commerce and destination marketing organizations spans two decades. Volunteering his time and expertise, Jason has witnessed firsthand the power of community collaboration and the impact it has on businesses. From networking events to strategic planning sessions, Jason championed the growth of his region.

In Jason’s words, “let’s raise a glass (of craft soda, perhaps?) to life’s grand adventure—one that intertwines business acumen, family bonds, and community spirit”.

Tourism Excellence Begins Here!

We’ll guide you through Firecircle's easy 5x5 Method™.
Sign up for a 14-day FREE trial!