Who We Are

Firecircle Ignite Mentor & Coach

Bobbi Carpino

Meet Bobbi Carpino, your go-to mentor for transforming tourism dreams into thriving, values-aligned realities! Based in the beautiful Prince George area, Bobbi brings a unique blend of hands-on entrepreneurship and certified executive coaching to the Firecircle family.

As the owner of the award-winning Salmon Valley Campground and founder of Rooted in the River Coaching, Bobbi knows firsthand what it takes to build and scale a successful tourism business. But here's what makes her truly special – she doesn't just focus on the business mechanics, she helps you discover the magic that happens when your business aligns perfectly with your values and vision.

Want to know what lights Bobbi up? Supporting entrepreneurs (especially women in business!) who are ready to:

• Launch or elevate camping and glamping experiences
• Create nature-based and eco-tourism offerings
• Develop wellness retreats and workshops
• Build photography businesses
• Open unique hospitality ventures like coffee shops and specialty stores

With her Master in Photographic Arts and extensive coaching certifications, Bobbi brings both creative vision and strategic thinking to every mentorship conversation. She's particularly gifted at helping you shine a light on those pesky limiting beliefs that might be holding you back, turning them into stepping stones for growth instead of stumbling blocks.

Whether you're brainstorming by the river (yes, she actually does that!) or diving deep into business strategy, Bobbi creates a safe, judgment-free space where your ideas can flourish. Her superpower? Helping you remember exactly who you are and what you're capable of creating – while making sure you don't forget to include yourself in the equation!