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Design an experience guests can see, hear, touch, taste, and smell.

Physical design is not only visual. Every sense contributes to how guests understand, remember, and feel about an experience.

Design a Five-Senses Tourism Experience helps you examine your product through a sensory lens and identify practical ways to create greater immersion and brand consistency.

What you’ll learn

  • How each of the five senses contributes to physical experience
  • How sensory details shape memory and emotional connection
  • How to identify sensory strengths and gaps in your current product
  • How to connect sensory design with your brand story
  • How to create a more cohesive and intentional environment

What’s included

  • Self-paced access to the workshop video lessons
  • Five-senses design exercises
  • Practical sensory application prompts
  • Tourism-focused examples

Who this is for

This mini-course is a good fit if you:

  • Want to make your tourism experience more immersive
  • Are designing or refreshing physical spaces and touchpoints
  • Want your brand to be experienced more consistently
  • Want one focused design concept from The Firecircle 5x5 Method™

A quick note

This mini-course is adapted from The Firecircle 5x5 Method™. Some videos or worksheets may reference the original Step and workshop sequence, but this course can be completed independently.

Jona Redwood, Tourism Entrepreneur and Firecircle Member

Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

Paula Kent, Tourism Entrepreneur and Firecircle Member

Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!

Claudine Billette, Tourism Entrepreneur and Firecircle Member

This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.