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Know who is already in your space, and where you can stand out.

If customers have choices, you have competition. Understanding those choices can help you build a stronger tourism business.

Analyze Your Tourism Competition gives you a practical framework for identifying relevant competitors, studying how they operate and position themselves, and using those insights to uncover gaps in the market.

What you’ll learn

  • How to identify the businesses that belong in your competitive set
  • What to compare when researching competitors
  • How pricing, service, positioning, and customer feedback reveal useful insights
  • How to learn from competitor strengths without copying them
  • How to recognize gaps that may create room for your own business

What’s included

  • Self-paced access to the workshop video lessons
  • Competitive-set worksheet and research framework
  • Practical competitor-analysis prompts
  • Tourism-focused examples

Who this is for

This mini-course is a good fit if you:

  • Are planning a tourism business and want to understand who you will compete with
  • Already operate a tourism business and need to reassess your competitive position
  • Want to identify gaps in the market more systematically
  • Are exploring one focused concept from The Firecircle 5x5 Method™

A quick note

This mini-course is adapted from The Firecircle 5x5 Method™. Some videos or worksheets may reference the original Step and workshop sequence, but this course can be completed independently.

Jona Redwood, Tourism Entrepreneur and Firecircle Member

Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

Paula Kent, Tourism Entrepreneur and Firecircle Member

Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!

Claudine Billette, Tourism Entrepreneur and Firecircle Member

This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.