Bring the pieces of your tourism brand story together.
Your Big Why, uniqueness, values, themes, and sensory identity are powerful on their own. Together, they can become a clear strategic story for your business.
Get to the Heart of Your Tourism Brand Story helps you synthesize those elements into a brand personality, promise, and essence that can guide how your business communicates and delivers its experience.
What you’ll learn
- How the major elements of a brand story fit together
- How to define the personality your brand should express
- How to articulate the promise you make to customers
- How to explore what your business truly means to the people you serve
- How to distill that meaning into a concise brand essence
What’s included
- Self-paced access to the workshop video lessons
- Brand Essence worksheet and guided reflection
- Brand examples and tourism-focused case-study content
- A practical synthesis of the work completed throughout Step Two
Who this is for
This mini-course is a good fit if you:
- Have worked on pieces of your brand but struggle to bring them together
- Want a stronger strategic foundation for marketing and guest experience
- Are refining or repositioning an existing tourism brand
- Are exploring one focused concept from The Firecircle 5x5 Method™
A quick note
This mini-course is adapted from the final workshop in this Step of The Firecircle 5x5 Method™. It can be purchased independently, but you’ll get the most value from it if you’ve completed the previous four workshops in the Step.
Jona Redwood, Tourism Entrepreneur and Firecircle Member
Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!
Paula Kent, Tourism Entrepreneur and Firecircle Member
Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!
Claudine Billette, Tourism Entrepreneur and Firecircle Member
This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.
