$69.00 CAD

Every month

14 day trial
Your payment information will be stored on a secure server for future purchases


Tourism Excellence and You

At The Firecircle, we believe in Tourism Excellence. We are dedicated to raising the bar on Tourism and Hospitality businesses in Canada. Our passion is helping people create successful and sustainable businesses with exceptional experiences for their guests. By joining The Firecircle, you are accelerating your journey towards making your Tourism and Hospitality dreams come true. 

Firecircle is all about you: Your dreams, your vision, and your passion. We trust that you are motivated to work hard to achieve your goals, for you, your family, and the community around you. 

A Powerful tool in your toolbox

The Firecircle 5x5 Method™ is designed to be a powerful and accessible tool to help you create a customized business plan that can help you apply for start-up funding, or just keep your business on track when life gets hectic. 

The Firecircle 5x5 Method™ uses a 5-Step approach that has been proven to work for businesses of all sizes, across the country. It gives you easy-to-follow online learning and business planning resources, worksheets to organize your thoughts and ideas, special interest live group sessions, live group marketing labs, discounted access to expert coaching, and the Firecircle Facebook Community to connect with like-minded entrepreneurs and more.

You get all the tools you need to plan, launch, and grow your business, but like any tool it still requires work. Imagine someone gives you a hammer to build a house - you still need to swing the hammer! 

Success takes commitment

Are you ready to invest in your future?

The Firecircle 5x5 Method™ is easy to use and easy to follow, but if you are serious about starting your own Tourism or Hospitality business or expanding the one that you already have, it will take a commitment from you to make time to work on the Firecircle 5x5 Method™. If you are ready to ignite your tourism business vision, you will need to invest approximately three hours of consistent work per week for up to six months to successfully develop your business plan.

You are part of a circle

By joining the Firecircle you will really be part of a Circle of support. You will be surrounded with resources and industry experts who can help you every step of the way. It will be up to you however, to reach out to take advantage of the resources you need. Your experience will be richer and much more successful if you: Complete your worksheets, engage in with other entrepreneurs through our live group sessions and the Facebook Community, utilize our online resources (FAQs, Glossary, Business Resource Library with a list of tourism organizations and funders), and take advantage of discounted access to live one-on-one expert mentorship, ask questions, and reach out for support when needed. 

We are committed to your success – Here’s our Satisfaction Guarantee

While we cannot guarantee that everyone who completes the Firecircle 5x5 Method™ will start and run a successful business, we can assure you that we will be with you every step of the way to help support and guide you as you develop your best business possible. Success takes hard work and the ability to ask for help when you need it.

We are invested in your success. If you do not think Firecircle is for you, you can opt out anytime after the first month if you're not completely hooked and steadily building your best tourism business! Note - Mentorship is purchased separately. Please reach out to us with any questions or concerns at [email protected] or call us at 1-844-704-3473 (FIRE). We will make it right for you!


Neither we, nor our partners, or any of their, or our affiliates, will be liable for any direct, indirect, consequential, special, exemplary, or other damages that may result, including, but not limited to economic loss, injury, illness, or death. You alone are responsible and accountable for your decisions, actions, and results in life, and by your use of the Sites, you agree not to attempt to hold us liable for any such decisions, actions, or results, at any time, under any circumstance.

The Firecircle’s Materials, Videos, Products, and Related Resources are licensed to you only. You are not entitled to sub-license, share, re-broadcast, publicly perform or distribute The Firecircle’s Materials, Videos, Products, and Related Resources, or any portion thereof. We appreciate your consideration of the hard work that goes into creating course content and respecting this license agreement. For more information, our full terms and conditions, and privacy policy can be accessed via the links in the footer of our website. 

In summary

Firecircle believes in the power of you – in your imagination and your determination to build the tourism business of your dreams. It is our mission to provide accessible, easy-to-use tools and sustained support to inspire you, build your knowledge, build your confidence, and fan the flames of your tourism business idea – to truly ignite your potential.

Update: January 25, 2024

© 2024 The Firecircle Ltd. All rights reserved.


The Firecircle 5x5 Method™ Monthly Membership - 14-day free trial

Tap into Firecircle's 30 years of expertise and let’s up your game together! 

The Firecircle 5x5 Method™ monthly membership is based on Firecircle's foundational 5x5 Method™ - our comprehensive entrepreneurial guide that will help you envision (or rethink) your tourism products and services to launch or repoint the best business possible.

You’ll create your most competitive and unique offering, understand your target markets and how to access them, create a strong brand story, optimize your operations and physical design, explore partnerships and packaging, and learn how to use the key metrics of seasonality, inventory, demand and pricing to estimate your business potential and guide your cashflow management. 

Sign up for our 14-day free trial  and receive access to the first two workshops of the 5x5 Method™. If you love what you are learning for your business you can continue with the monthly membership and all of the following great resources:

  • Time-release access to the Firecircle 5x5 Method over 12 months  - Our easy to follow, 5-step, 25-workshop foundational business development program.
  • Weekly Live Group Mentorship Sessions (7x weekly with various topics) - Join as many as you like!
  • Weekly Live Group Marketing Labs (2x weekly) - Both hands-on learning labs and Q & A sessions.
  • Easy-to-use worksheets and business tools - To incorporate all of the information you are gleaning from the 5x5 Method™ to help you plan, analyze and determine the feasibility of your business. 
  • Customizable, fillable, business plan template - To create your custom business plan for launching a new tourism business, expanding an existing one or to access funding.
  • Tourism Business Resource Library - Your one-stop source for set up, taxes, banking, accounting, insurance and other operations information for your business.
  • Canada-wide business funding opportunities - Continuously updated resources. 
  • Firecircle Facebook Community - Access to our private network of amazing tourism entrepreneurs like you.
  • Stories from the Firecircle Podcast - Short, engaging, information-filled talks and interviews.
  • Optional private one-on-one mentorship with one of our expert Ignite Mentors ($110/hour - 10% off)

Risk-free: Cancel anytime within the 14-day free trial period

Signing up for the Firecircle 5x5 Method™ Monthly Membership is a risk-free way to check out our Step-by-Step approach to Tourism business planning for yourself.*

Cancel anytime within the 14-day trial period and your credit card will not be charged. After program start-up, you may cancel anytime after the first payment. 

Important: On the checkout form, please check the box to subscribe to receive Firecircle's resources as this will allow us to send you the emails, resources, and certificates that are attached to the 5x5 Method™ Monthly program. 

What People Are Saying:

"Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses. The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!

Paula Kent, Tourism Entrepreneur and Firecircle Member

"Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!"

Jona Redwood, Tourism Entrepreneur and Firecircle Member

"Giving the student a step by step process to build their business plan is so smart and will make a task that is overwhelming seem attainable."

E. Carr, Entrepreneur