Decide what you want your tourism brand to mean to people.
Strong brands are remembered for more than what they sell. They create feelings, associations, and expectations.
Define Your Tourism Brand’s Place in the Market helps you explore the emotional territory your business can occupy and identify the deep human themes that can make your brand story more resonant and memorable.
What you’ll learn
- Why a logo is only one small part of a brand
- How customer perception shapes your real market position
- How deep human themes can strengthen brand storytelling
- How to identify the emotions you want customers to associate with your business
- How to use those insights more intentionally across your brand
What’s included
- Self-paced access to the workshop video lessons
- Brand themes worksheet
- Guided reflection prompts
- Examples showing how strong brands create emotional connection
Who this is for
This mini-course is a good fit if you:
- Want your tourism brand to feel more meaningful and memorable
- Are developing or repositioning a tourism business
- Need clarity about how you want customers to perceive your brand
- Are exploring one focused concept from The Firecircle 5x5 Method™
A quick note
This mini-course is adapted from The Firecircle 5x5 Method™. Some videos or worksheets may reference the original Step and workshop sequence, but this course can be completed independently.
Jona Redwood, Tourism Entrepreneur and Firecircle Member
Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!
Paula Kent, Tourism Entrepreneur and Firecircle Member
Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!
Claudine Billette, Tourism Entrepreneur and Firecircle Member
This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.
