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Turn your research into a clearer business opportunity.

Market research is most useful when it changes the way you think about your idea.

Find Your Best Tourism Business Opportunity helps you bring together your competitive analysis, SWOT findings, and market insights to identify where your strongest opportunity may lie and what needs to be built into it.

What you’ll learn

  • How to identify gaps your competitors are leaving open
  • How to connect your strengths to real market opportunities
  • How to assess opportunity elements across key areas of a tourism business
  • How to refine your original idea based on what you have learned
  • How to keep your evolving opportunity aligned with your original purpose

What’s included

  • Self-paced access to the workshop video lessons
  • Opportunity Elements worksheet
  • Guided review prompts for your competition and SWOT work
  • Tourism-specific examples and case-study content

Who this is for

This mini-course is a good fit if you:

  • Have already done some market or competitor research but are unsure what it means for your idea
  • Need to narrow or refine a tourism opportunity
  • Want to identify practical areas where your business could stand out
  • Are exploring one focused concept from The Firecircle 5x5 Method™

A quick note

This mini-course is adapted from the final workshop in this Step of The Firecircle 5x5 Method™. It can be purchased independently, but you’ll get the most value from it if you’ve completed the previous four workshops in the Step.

Jona Redwood, Tourism Entrepreneur and Firecircle Member

Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

Paula Kent, Tourism Entrepreneur and Firecircle Member

Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!

Claudine Billette, Tourism Entrepreneur and Firecircle Member

This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.