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Before you refine your market, build your brand, design your operations, or set your pricing, it helps to know exactly what you are trying to create and why it matters to you.

Define Your Tourism Vision & Big Why gives you a focused starting point. You’ll work through the first workshop of The Firecircle 5x5 Method™ to clarify your tourism vision, explore the motivations behind it, and establish a foundation you can return to as your business develops.

What you’ll learn

  • How to define the vision behind your tourism idea or existing business
  • How your personal story, passions, and motivations influence the business you create
  • Why your Big Why matters to authenticity, direction, and customer connection
  • How to think about the impact of your business on you, your family, and your community
  • How to turn your reflections into a clearer foundation for planning

What’s included

  • Self-paced access to the workshop video lessons
  • The Vision and Your Why worksheet
  • Practical reflection questions and exercises
  • Examples designed specifically for tourism entrepreneurs

Who this is for

This mini-course is a good fit if you:

  • Have a tourism business idea but need greater clarity about its purpose or direction
  • Already operate a tourism business and want to reconnect with what is driving it
  • Are considering a change, repositioning, or new opportunity and want a strong decision-making reference point
  • Want to explore one focused concept from The Firecircle 5x5 Method™ without committing to the full program yet

A quick note

This mini-course is adapted from The Firecircle 5x5 Method™. Some videos or worksheets may reference the original Step and workshop sequence, but this course can be completed independently.

Jona Redwood, Tourism Entrepreneur and Firecircle Member

Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

Paula Kent, Tourism Entrepreneur and Firecircle Member

Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!

Claudine Billette, Tourism Entrepreneur and Firecircle Member

This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.