Know what is working in your favour, and what needs attention.
A strong business plan starts with an accurate picture of your current position.
Assess Your Tourism Business Strengths & Challenges guides you through a tourism-focused SWOT analysis so you can identify the assets, limitations, opportunities, and risks that matter most to your business idea or existing operation.
What you’ll learn
- How to conduct a practical SWOT analysis for a tourism business
- How your own skills and experience influence your opportunity
- How location, nature, culture, infrastructure, people, and finances affect your position
- How to distinguish internal challenges from external threats
- How to use your findings to improve future decisions
What’s included
- Self-paced access to the workshop video lessons
- Tourism-focused SWOT worksheet
- Guided prompts across key business and environmental categories
- Practical examples for applying the framework
Who this is for
This mini-course is a good fit if you:
- Are evaluating a new tourism idea
- Want a clearer picture of the strengths and vulnerabilities in an existing business
- Need a structured way to identify risks and opportunities
- Are exploring one focused concept from The Firecircle 5x5 Method™
A quick note
This mini-course is adapted from The Firecircle 5x5 Method™. Some videos or worksheets may reference the original Step and workshop sequence, but this course can be completed independently.
Jona Redwood, Tourism Entrepreneur and Firecircle Member
Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!
Paula Kent, Tourism Entrepreneur and Firecircle Member
Firecircle is so far the best program for entrepreneurs I have been involved with over the last 25 years of owning my own businesses! The value and applicable content is outstanding and I’ve received ample opportunity for mentoring, peer sharing and networking. Brilliant program, well worth my time, effort and resource!
Claudine Billette, Tourism Entrepreneur and Firecircle Member
This 5x5 program is one of the best programs I have ever worked with - it helped me to see my full potential in business. I appreciate each step and each worksheet. It has helped me see how much further I can take my future business.
