Who We Are

Marketing Manager

Nacho Monzón

Originally from Spain, Nacho made the move to Canada in 2018, drawn by the mountains, the outdoors and, unsurprisingly, the tourism industry.

His background spans travel, hospitality, marketing, operations, business development and digital tools, which means he is usually happiest somewhere between a new idea and figuring out how to actually make it happen.

At Firecircle, Nacho works across marketing, communications, digital products and technology, helping connect the many moving pieces behind our programs, community and online platforms. From newsletters and campaigns to new tools, AI, course development and the occasional “there has to be a better way to do this” project, he has a particular interest in making systems simpler, more useful and more human.

Nacho is also the founder of ANANDA Riders, a tourism company focused on creating personalized travel experiences in British Columbia. His love of tourism comes from what happens when great places, thoughtful businesses and curious people come together.

He is especially interested in how technology and AI can help small tourism businesses become more capable and efficient without losing the personality, creativity and human connection that make them worth visiting in the first place.

When he’s not behind a screen, Nacho is usually somewhere outdoors, snowboarding, exploring BC, planning the next trip, or finding another excuse to spend time in the mountains.