Firecircle 5x5 Method™

Business Builder Program

Experience personal and professional transformation with Firecircle’s self-guided program and membership.

Program and 12-Month Membership $1,299



Why join the Firecircle Business Builder Program?

Because you’re a tourism pathfinder who wants to build, grow or fine-tune your business at your own pace. You want immediate access to all 5 Steps of the award-winning Firecircle 5x5 Method™ business tools and resources - and some optional mentorship along the way.


Invest in yourself.

Just starting out? Or thinking about expanding your current business? Or just want to make your business the best it can be? Sometimes you just need to find the right framework and support to map things out and move ahead.

Firecircle's Business Builder program gives you immediate access to all 5 Steps and 25 Workshops of the award-winning 5x5 Method™ and a self-guided, custom business planning tool to guide you through all of the key areas of competitive market positioning, brand story, operations, physical design, marketing, financial management, feasibility and custom business plan creation. You’ll also have access to all of the business resources, networking opportunities, group mentorship and marketing labs that are included when you belong to the Firecircle Community.

As always, you have the option to take advantage of our private, online mentorship with an expert Firecircle Ignite mentor at a discounted rate as you need it. And you’ll have the option to continue your membership and access to all resources for just $19.99 per month after your first year.

The Business Builder comprehensive 12-month membership is $1,299. We know it’s a commitment. We also know it works.


All levels of tourism entrepreneurs welcome!

This program suits both new and experienced tourism entrepreneurs who are comfortable working through Firecircle's resources at their own pace and with minimal custom support. You'll still benefit greatly from the group mentorship provided every week on all of the concepts in the Firecircle 5x5 MethodTM and our popular marketing labs. We have all levels of tourism entrepreneurs in our Firecircle Community, representing every sector, from lodging (small hotels, lodges, inns, RV campgrounds, glamping) to food and beverage, to tour operators, recreational guides, cultural programs, artisans, transportation businesses, and more).

Tourism excellence begins here!

Canadian Tourism Awards - 2023 Winner

What's included in the Firecircle 5x5 Method™ Business Builder Program?

Tap into our 30 years of tourism industry expertise and ignite your business! The Firecircle Business Builder Program is based on Firecircle's foundational 5x5 Method™ - our comprehensive entrepreneurial guide that will help you envision (or rethink) your tourism products and services to launch or repoint the best business possible.

You’ll create your most competitive and unique offering, understand your target markets and how to access them, create a strong brand story, optimize your operations and physical design, explore partnerships and packaging, and learn how to use the key metrics of seasonality, inventory, demand and pricing to estimate your business potential and guide your cashflow management. 

Here's what's included in your membership: 

  • Instant accelerated access to the entire 25-workshop series of the Firecircle 5x5 Method - Our easy to follow, 5-step, 25-workshop foundational tourism business development program.
  • Vision Session Call - 1 x 45-minute Vision Session call with a Firecircle Ignite mentor to explore your business vision and outline next steps.
  • Weekly Live Group Mentorship Sessions (7x weekly with various topics) - Join as many as you like!
  • Weekly Live Group Marketing Labs (2x weekly) - Both hands-on learning labs and Q & A sessions.
  • Easy-to-use worksheets and business tools - To incorporate all of the information you are gleaning from the 5x5 Method™ to help you plan, analyze and determine the feasibility of your business. 
  • Customizable, fillable, business plan template - To create your custom business plan for launching a new tourism business, expanding an existing one or to access funding.
  • Tourism Business Resource Library - Your one-stop source for set up, taxes, banking, accounting, insurance and other operations information for your business.
  • Canada-wide business funding opportunities - Continuously updated resources. 
  • Firecircle Facebook Community - Access to our private network of amazing tourism entrepreneurs like you.
  • Stories from the Firecircle Podcast - Short, engaging, information-filled talks and interviews.
  • Optional private one-on-one mentorship with one of our expert Ignite Mentors ($99/hour - 20% off)


Our Commitment

To fire up your ideas and level up your existing business with smart, easy-to-understand, and easy-to-implement resources and networking opportunities.

Our Promise

We guarantee that you’ll find this membership the most valuable thing you can do for your entrepreneurial development and your business! After all, we've been doing this for 30 years!

Our Satisfaction Guarantee

Your satisfaction is our guarantee and we will do what we can to make it right. If you are not convinced that Firecircle’s Business Builder Program will enhance your tourism business, a refund of $999 will be given after completion of Step One and if you have not accessed the other Steps or worksheets in the 5x5 Method program.

* Mentorship purchased separately. 


Here's what our Community Members have to say!

"Through the Firecircle program I have received such valuable information. It has also provided me with new connections to other likeminded entrepreneurs. This program has definitely given me a new insight and made me think about my business in another way that has been beneficial to me expanding and becoming sustainable. Thank you Firecircle!

Jona Redwood, Firecircle Client and Tourism Entrepreneur

"The program has taught me how easy it easy to understand my vision and how to incorporate that into my brand. The easy-to-use program brought my understanding of business plan development to a heightened level of awareness which I can apply to other business development projects."

Barry Mustus, Firecircle Client and Tourism Entrepreneur

Join the Firecircle 5x5 Method™ Business Builder Program and move your tourism dream from the spark of an idea to a full-on crackling business.

We can't wait to see the awesome business you'll create!