The Ignite Team

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Firecircle Ignite Mentor

Andrea Keats

Andrea is one of our amazing Ignite team mentors. Andrea was born and is now raising her family in a special place with one of the longest names in Canada (well, maybe with the exception of Pekwachnamaykoskwaskwaypinwanik Lake in Manitoba, but that’s another story). Andrea hails from the delightfully named town of Happy Valley-Goose Bay in Newfoundland Labrador. We like to think that Andrea’s smile and positive energy are somehow linked to a place with Happy and Goose in the same name. Or maybe it’s just being surrounded by the kind of humour and good nature that only comes from Canada’s most eastern Atlantic province.

Andrea has a wealth of knowledge and experience in the business counseling field from working with an Indigenous business service centre for the better part of 5 years. In her previous role as a business advisor, she engaged with Indigenous entrepreneurs in various stages of business operation from business planning to succession planning. Andrea has been a key player in central Labrador’s tourism development and was heavily involved in the development of the Newfoundland and Labrador Indigenous Tourism Association (NLITA).

Andrea understands the interconnectedness of businesses in community and destination tourism infrastructure, helping to illuminate potential opportunities for entrepreneurs who may not yet see themselves in the fabric of their local and regional tourism industry. Andrea is also a (very) active member of her community. Along with business development, she has been involved in the coordination of large events such as the Labrador Winter Games and the Labrador Creative Arts Festival and has volunteered with the Trappers’ Running Club and the Lake Melville Soccer Club.

Andrea’s skills include event management, workshop facilitation, business planning, and community engagement and her experience, warmth and commitment to helping tourism entrepreneurs makes her a very valued member of our Firecircle Ignite team.

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